A 15-Second Product Launch Video with BRAG

I used BRAG to turn Plane into a short startup launch video. My starting point was simple: give the agent the product website, its GitHub repository, and the BRAG repository, then ask for a launch video.

The version shared here is 15 seconds long. Below are the prompts I used to shape it, from the initial request to the music, spacing, and pacing feedback.

What is BRAG?

BRAG by latent-spaces is an agent skill for creating short product launch videos. Its classic workflow uses Hyperframes to build and render the video, with music and motion as part of the output. The repository includes installation instructions for Claude Code and other supported coding agents.

For this experiment, I used Plane, an open-source project management product. Its GitHub repository describes tools for work items, cycles, and product roadmaps. This is my unofficial demo of Plane, not a product I built.

Start with the product and a clear request

Set up BRAG using the instructions in its repository, then work in a coding-agent environment that can create files and render video. For the classic workflow, the documented requirements include Node.js 22+, FFmpeg, and the Hyperframes CLI. Follow the repository for the current setup.

My initial prompt included both the website and source repository. That gives the agent places to look for the product story and interface, alongside the video tool I want it to use.

Copy the prompts

These are my original prompts. Replace the Plane links with your own product when trying the workflow. You can start just a website link, or just a Github repo. or even just a screenshots. In this case i’ll give a complete Website and Github Repo

https://plane.so/ https://github.com/makeplane/plane can you make a startup launch video of this app using https://github.com/latent-spaces/brag

i feel like the background music can be better using more upbeat music. there is also some whitespaces we can fix and yes just make it wow and really eye catching making people stick to watch the entire video.

make it shorter

make the pace slightly faster

Be as creative as you wish and tell anything you would like to change, and if you have reference feel free to send it to Claude and ask it to follow

Watch the 15-second result

Play this with sound on to hear the final music and see how the product shots, typography, and transitions work together.